Detailed Programme

Tue 20/09/11

Time Track 1 Track 2
10:00

EiG registration opens

  
12:00

EiG Expo opens

  
12:10

Speed networking in Expo hall

Accelerated introductions to your peers: an opportunity to swap business cards and arrange meetings for the three days of EiG.
  
13:00

Welcome address by Clarion Gaming

  
13:10

Opening address

Simultaneous translation from Italian into English will be provided   

Moderator(s):

Speaker(s):

 
13:30

CEO Panel: Global vs. local and niche players – identifying the future’s winners in the newly regulated, consolidating and increasingly localised iGaming market

  • Moving away from .com industry – is localised legislation the only way forward?
  • Emergence of brand new gaming brands from mainstream media and consumer sectors – can they become the top players in the future? Or who else can be your main challengers in the next 5 years?
  • Strategies for listed and private operators; global players and local brands – who has and will have the advantage?
  • Overcoming challenges posed by the cost of moving to new markets
  • Building the industry consensus to influence policy makers in the creation of optimal regulatory models
  • Impact of consolidation on the industry dynamics

Sponsored by:
evolution gaming

Listen to the iGaming CEOs’ predictions on the future of the industry and text your questions instantly to the panel using the SpotID audience engagement system.
Sponsored by:
Mfuse
Simultaneous translation from Italian into English will be provided   

Moderator(s):

Speaker(s):

 
14:30

Coffee and refreshment break

Sponsored by:
ENTWINETECH
  
15:00

Start-Up LaunchPad

With participation of:
seedcamp

Up to five exciting start-ups present their revolutionary propositions to pitch for investment and industry recognition and to claim their stake as key innovators

Start-ups:
Klas Moberg, CEO, Tajitsu Industries AB
David Wainwright, CEO, Top Hat Apps
Pietro De Remigis, CEO, Multigaming Network
Ingo Hinterding, Co-Founder and Managing Director, Crowdpark

Quizzing them on their business proposals, EiG welcomes the StartUp LaunchPad expert panel, which includes:

Reshma Sohoni, Partner, Seedcamp
Mark Blandford, Chairman, Valhalla Investments (Founder of Sportingbet)
Simon Collins, Founder, NewGame Capital
Evan Hoff, Partner, Velo Partners

Vote for your favourite start-up using our interactive SpotID voting system
Powered by mfuse

Moderator(s):

Speaker(s):

Italy in the spotlight – workshop in partnership with Business International

Business International

Simultaneous translation from Italian into English will be provided

Workshop open to Expo-pass holders

As Italy extends its regulation of online gaming to cash poker and casino games, powerful local brands and international iGaming organisations, both operators and suppliers, are gearing up to profit from this fastest growing and promising market. Attend this workshop, organised by Business International in partnership with EIG, to explore lessons learnt from operating in this highly lucrative regulated market and to learn how to get the most out of its further development.

15.00     Welcome address by the Workshop Chairperson

15.05    Cash poker and casino gaming in Italy: the first results after 18 July launches
From 18 July both the existing Italian operators and the new entrants to the marketplace have been allowed to offer new games (art. 24 of the 88/2009 law). What are the first market results: customer numbers and financial results?

Versione italiana: Cash game e Casinò online in Italia: primi risultati post Legal deadline (18 luglio 2011.)
“l’avvio della raccolta, […], potrà essere attivata a partire da lunedì 18 luglio 2011”.
Da questa data i concessionari “storici” e i nuovi entranti offrono  i nuovi giochi previsti dall’articolo 24 della legge 88/2009: che comprendono oltre al poker in versione cash game anche i giochi da casinò. Quali i primi risultati?
    
  • La ripartizione della raccolta
  • I flussi finanziari
  • Primi risultati a confronto

15. 20    The new cash gaming online offer in Italy: contrasting strategies of existing Italian operators and new entrants.

  • Reviewing new business models that serve best the new game offer
  • Ways to operate and maintain market results
  • Assessing the Italian market potential and its disadvantages
  • How to increase the efficiency of the winning regulatory system

Versione italiana: L’offerta nel settore cash e l’offerta nel casinò online. Modalità differente per lo stesso business? Operatori “Storici” e “nuovi” a confronto.

  • Nuovi Modelli di Business per Nuove Tipologie di gioco
  • Come gestire e mantenere le quote di mercato
  • Quali sono le potenzialità e quali le criticità del Mercato Italiano?
  • Come migliorare l’efficacia di un Sistema vincente?

Moderator(s):

Speaker(s):

17:00

EiG’s 10th Birthday Reception in Expo hall

Make sure you stick around for celebrations with exhibitors and fellow delegates! Drinks, canapés and entertainment on EiG, plus lots of fantastic surprises in store.
  
20:00

Close of EiG Day one

  

Wed 21/09/11

Time Track 1 Track 2 Track 3
09:00

Registration opens

    
09:30

EiG Expo opens

    
10:00

Conference opens: Chairman’s opening address

    
10:15

Interconnected lives of Digital Natives – understand future generations’ entertainment habits to shape your digital propositions and influence digital policies

Worldwide authority in the way people use technology and the author of Born Digital. Understanding the First Generation of Digital Natives, critically acclaimed to be “a landmark sociological study of today’s early adults”, John Palfrey will inspire your future digital strategy, whether you’re an operator, media, consumer brand, iGaming suppliers or a regulator.

  • Find out the learnings of an ongoing Digital Natives Project that investigates how today’s early adults interact with information, one another and policies
  • Learn how to shape your future product and marketing strategy so it appeals to future generations of  consumers and gamers
  • Understand how policies and regulations should evolve to reflect the way entertainment and information will be consumed in the future

Moderator(s):

Speaker(s):

   
11:00

Making it work in highly regulated markets – what you can learn from airline and financial services' industries to lead your company through times of transformational change driven by regulation and consolidation?

EiG keynote speaker, drawing on his experience as the CEO of BBC Ventures
and as a top executive of British Airways and Prudential, will help you to:

  • Learn how to operate in strictly regulated environments by looking at airlines’ experience of regulating safety, security and cross-border activity and at financial services’ regulation of products, processes and people
  • Transform your business to operate in the new, multi-licensing regulatory and business environment and address the challenge of tightening regulation
  • Understand how to act under pressure of a changing business environment and how to lead your teams, acquire and retain talent within your organisation

Speaker(s):

   
11:45

Coffee and refreshment break

    
12:30

Track One: Regulations and taxation – preparing for your move to new markets


Chaired by: Tony Coles, Partner, Jeffrey Green Russell
Sponsored by:
 9901 Jeffrey Green Russel

Focus on taxation: Developing optimal taxation models
  • Reviewing taxes applied in various regulated markets – what works best for whom?
  • How taxation decisions are made on the state level
  • Explaining how various taxation models impact directly on the customer proposition and competitive landscape

Sponsored by:
Baker & McKenzie

Moderator(s):

Speaker(s):

Track Two: Focusing on the customer for improved player acquisition and retention


Chaired by : Shahar Attias, Founder and CEO, Hybrid Interaction
CRM focus: What works and what doesn’t in CRM – Creating a personalised interaction with your customer by implementing segmentation techniques that work and providing real value to the customer experience

Drawing from his vast experience with successful loyalty programmes from travel, leisure, financial services and entertainment industries, Peter will show you how to create retention programmes that work across various customer channels. Peter will use examples from other industries to illustrate:

  • When it’s time to shift to retention and why?
  • How to create a real dialogue with your customers and use it in your marketing and CRM both in house and online
  • Why players need to be segmented and how to build this in your organisation
  • How to create highly personalised and targeted offers and messaging to reward your players and for what
  • Coalition loyalty: A proven business model on how to work with other brands to monetise your customer base even more and provide more value:
  • How other retailers are using social media to build referrals and why this is a very powerful marketing approach but difficult to achieve the right balance with the customers between permission driven and marketing ‘spam’intrusions

Learn from successful loyalty programmes implemented by brands such as Star Alliance, American Express, Caesars Entertainment’s Total Rewards Marketplace, Starwood, Tesco Clubcard, Nectar UK, Loyalty Partner ‘payback’ Germany, Hilton Hotels, Jumirah Group, Sirious, Easyjet.com, and Expedia.com.

Speaker(s):

Track Three: Securing a competitive edge in your vertical

Poker focus: Taking advantage of the changing business dynamics to reverse the decline in poker revenues
  • Investigating the real impact of the PokerStars and FullTilt indictments and who the real winners and losers are in Europe 
  • Finding differentiation in a crowded market
  • Reaching out to new and casual players
  • Preventing player cannibalisation within networks

Moderator(s):

Speaker(s):

13:15

Lunch break

    
14:45

Track One cont.:Regulations and taxation-preparing for your move into new markets

Sponsored by:
9901 Jeffrey Green Russel

Road to conditional recognition – cooperation to harmonise regulatory and compliance standards in multi-license global industry
  • Impact of the Green Paper on the cooperation between regulators
  • Outlining operators’ and regulators’ perspective on regulatory cooperation
  • Reviewing the first steps undertaken to harmonise some of the rules
  • What standards and requirements should be subject to more regulatory cooperation first: responsible gaming, cybercrime, liquidity, anti-money laundering

Sponsored by:
Harris Hagan
AGCC
jersey

Moderator(s):

Speaker(s):

Track Two cont.: Focus on the customer for improved player acquisition and retention

Placing the customer at the centre of your business – strategies for building a customer-centric approach to boost customer acquisition and loyalty in diverse markets
  • Why the iGaming industry needs to take CRM more seriously as the move to local markets requires to create propositions that are based on customer and demographic research
  • Learning the lessons of other industries, such as travel, online retail and banking – what best practice can be implemented to create more retention-driven and customer referral-based approach
  • More than just CRM software – transforming your entire business architecture to achieve improved player acquisition and retention levels

Sponsored by:

LivePerson

Moderator(s):

Speaker(s):

Track Three cont.: Securing a competitive edge in your vertical

Creating compelling mobile games to capitalise on the increasing traffic generated by the mobile channel and on the advancements in tablets and smartphones
  • Investigating the key trends in the mobile content market and what they mean to the gaming industry
  • Taking your successful online and land-based products into mobile – what kind of content and games work on the mobile channel
  • App stores – what are the advantages and disadvantages of content and platform fragmentation?
  • Offering game content on smatphones and tablets – understanding how mobile content is being consumed on these new platforms and how consumers interact with them
  • M-commerce and the rise of m-banking in gaming – ensuring a smooth transactional experience on mobile for your customers

Sponsored by:
spin3

Speaker(s):

15:15

Convergence of platforms: Responding to consumer demand by providing a single customer view over various gaming platforms: land-based, mobile and online

  • What’s driving platform convergence? Understanding how consumers interact with different platforms and consume entertainment
  • Land-based, online, mobile, TV: New business models or just new channels?
  • Assessing the opportunity to attract new customers via additional channels
  • Creating compelling content and game across all channels – what content works and how to move your successful content to new platforms
  • Spotting and harnessing possible new business and partnership models

Speaker(s):

15:45

Comparing regulatory and tax models and sharing best practice in regulating iGaming in global markets to create sustainable industry that serves consumers, states and businesses

  • Lessons learnt from various regulatory models implemented so far: Italy vs. France vs. Denmark
  • Developing taxation levels that work from the state perspective
  • Impact of regulations on operators’ investment levels, operating models, margins and customer propositions
  • Benefits for the state – when regulation makes most sense from the states’ financial perspective
  • Making sure fair and non-protectionist approach is implemented
Sponsored by:
Studio Sbordoni

Moderator(s):

Speaker(s):

Successfully implementing social media monitoring tools in your customer management to identify potential brand risks and to improve your product offer

  • How social media can be used in CRM and customer management
  • What monitoring tools can be utilised in online gaming and how – examples
  • Identifying messages to react to by tagging your players and correctly understanding the player value
  • Implementing procedures for smooth interaction between customer management and the marketing and product teams

Speaker(s):

16:00

Transforming your sportsbook into a more cost-efficient and automated operation to take advantage of further advancements in live betting and risk management tools

  • Take your live betting offer to the next level with more events and more automated systems
  • Improving the efficiency of your operation as you move to more markets and as your investment levels become higher

Sponsored by:
242 BetRadar

Moderator(s):

Speaker(s):

16:30

Website launch case study: Personalising your marketing approach to appeal better to your internet savvy customer

  • Understanding how consumers interact with websites to transform your website’s interface
  • Rationale behind making your player decide how they want to play
  • Collecting demographic information on customers and using it for further cross-selling and up-selling

Speaker(s):

16:45

Regulators’ roundtables – interactive break-out sessions to engage with regulators, available for further discussion and in-depth questioning

Take advantage of the one-to-one time with regulators from Italy, France, Belgium, Spain, Germany, Netherlands, Alderney and States of Jersey

Use the SpotID message board technology to organise the conclusions of each discussion and share them with the rest of the audience

Payments in regulated and regulating markets

  • Understanding and implementing compliance and regulatory requirements for payments in new markets
  • Identifying the local payment habits and needs to optimise the customers’ experience in local markets

Sponsored by:
390 Moneybookers
Ukash
WorldPay
paysafecard

Moderator(s):

Speaker(s):

17:00

Offline/online convergence case study: Integrating your land-based and online strategies to cross-sell and up-sell products across different platforms

  • Motivating your internal teams to cross-sell across both offline and online outlets
  • Creating integrated marketing and product offers to encourage your customers to play online and offline
  • Creating  a single customer account across all channels

Speaker(s):

17:30

Close of EiG day two

    
21:00

Official EiG Party Sponsored by SafeCharge

342 Safecharge
    

Thu 22/09/11

Time Track 1 Track 2 Track 3
09:00

Registration opens

    
09:30

EiG Expo opens- be early to visit the EiG exhibitors and recover at the complimentary Revival Post-Party Breakfast

    
10:30

CEO Panel: Next generation gaming products:

Creating exciting gaming experiences with emerging products that instil more trust among players, appeal to local players’ habits and cultures, create engagement via social and viral channels, and appeal to new player segments and generations
  • Exploring emerging player needs and how to respond to them
  • Learning from social gaming space to create more engagement with players
  • Role of soft gaming – product in its own or just a player acquisition tool?
  • How to succeed in new markets – discussing the level of localisation needed on the product level

Sponsored by:
NeoGame

Moderator(s):

Speaker(s):

   
11:30

Revival Post-Party Breakfast

    
12:00

Track One: Securing the first mover advantage for entry into new markets


Chaired by: Mauro de Fabritiis, International Development, Partner MAG Consulenti
Sponsored by:
MAG

Non-gambling brands venturing into the online gaming space: Doing it the Virgin way
  • A short case study on how Virgin Games has entered the gaming industry
  • Full outsourcing vs. building your own platform – gaining expertise to gradually increase your software independence and product flexibility
  • The benefits of working with a global brand
  • Finding synergies with your existing retail and online channels

Moderator(s):

Speaker(s):

Track Two: Winning the most lucrative iGaming market there is- North America


Chaired by: Michael Pollock, Managing Director, Spectrum Gaming Group
US Congress, California, New Jersey, Iowa, Florida – who will be first to legalise iGaming and how?
  • Understanding the legalisation process and the main stakeholders – State vs. Federal race for the legalisation of iGaming
  • Measure the impact of PokerStars, FullTilt, Absolute Poker and Ultimate Bet indictments on the regulatory process on both the Federal and the state level
  • Local, North American stakeholders as the most likely licensees – why and what are the implications for your company

Moderator(s):

Speaker(s):

RGA Briefing – Exclusive for EiG 2011

RGA
Online gambling: Key objectives for a successful regulatory and tax framework

Open to Expo and Conference Pass holders.

As more and more jurisdictions in Europe consider the regulation and taxation of cross-border gaming, The Remote Gambling Association (RGA), in its position as the world’s largest online gambling trade association, has looked at various regulatory and licensing models to identify the best practice that benefits state budgets, industry and consumers.

EiG has a unique pleasure to host the RGA, whose Chief Executive, Clive Hawkswook, will present results of the detailed analysis made by the organisation and its members. Join RGA for the official launch of Online gambling:Key objectives for a successful regulatory and tax framework and to collect a hard copy.

There will also be the opportunity to discuss with RGA’s leadership how you can influence the regulatory debate in your jurisdiction.

Free copies for the RGA report Online gambling: Key objectives for a successful regulatory and tax framework will be available

Speaker(s):

12:30

The .country approach: Building and scaling up a strong brand with fully localised products and services for a highly effective .country business - Gioco Digitale case study

  • How can niche players compete with new entrants from global markets with iGaming expertise by keeping their highly focused approach
  • Utilising local partnerships and knowledge of the market
  • Strategies for future growth: mergers with global players or focus on the niche proposition

Moderator(s):

Speaker(s):

12:45

Securing your first-mover advantage – strategies implemented by global and North American players

  • Acquisition, partnership, B2B or B2C route – which strategy is likely to give you enough foothold in the USA and secure your winning success in this market?
  • How North American companies are positioning themselves now to capitalise on the US iGaming opportunity: pre- and post-regulation
  • What new business models can be enabled by possible regulation of iGaming: technology, media, social gaming

Moderator(s):

Speaker(s):

13:00

Winga case study: Securing a leading share of the market with an innovative cross-channel product and marketing approach

  • Assessing the potential of the new regulatory environment in Italy for new entrants like Buongiorno
  • Identifying the right product approach and customer demand for for new business models and formats, such as interactive TV in Italy
  • Leveraging Buongiorno's mobile expertise in offering mobile gaming in Italy

Moderator(s):

Speaker(s):

 
13:30

Lunch - your last chance to networking with EiG’s delegates, exhibitors and sponsors

    
15:00

End of EiG 2011

    

Back to top