Phillip Shoemaker

Former Sr Director, App Store

Phillip has experience in Machine Learning, Virtual Reality, Mobile and Enterprise software, and User Interface Design. As the person who built the App Store Review team and processes at Apple, Phillip was the person responsible for implementing and enforcing the App Store Review Guidelines, creating the policies, processes and communication channels. Phillip built a team from zero to very large, being capable of handling an incredible number of apps reviewed per week. Phillip was an early believer in getting gambling apps onto the App Store, and designed the necessary techniques and policies for reviewing gambling apps, allowing compliant gambling apps to be allowed onto the App Store.
Drawing on his experiences at Apple Phillip will explain the process he went through to push the gambling initiative internally and what he expects the future trends to be in this space. He will also express hi sthoughts on best practice when managing gaming/mobile integration and how this will influence the future of mobile gaming tech innovation.














Global Media Partners