Jesper Sorgard

Better Collective
CEO & Co-founder

Jesper Søgaard founded Better Collective, the world’s leading provider of betting and gambling tools, in 2004 and has been the driving force of the company ever since.

As CEO, he has grown the company from a startup to one of the foremost affiliates in the betting industry, with market-leading products including German casino affiliate and bettingexpert, eGR’s 2015 ‘Affiliate of the Year’.

An active business leader in his native Denmark, Søgaard has invested in a number of startup companies and sits on the boards of Vigga A/S, the online service which enables parents to lease organic children’s clothes, and BetterNow, the peer-to-peer fundraising software site.

Søgaard was educated at the University of Copenhagen and holds a Masters in Political Science.

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