EiG Expo - Programme

Lead Sponsor:

Playtech

Supporting Sponsor:

Crytologic

Supporting Sponsor:

Bet Genius

Sponsors:

Exhibitors:

Media & Associations

Programme

Quick view three day programme below. For a more detailed programme EiG 2009 please click here.

Tue 15/09/09
Wed 16/09/09
Thu 17/09/09

Tue 15/09/09

10:00-13:00	EiG registration and welcome networking session in entrance hall
10:30-11:15	45 minute speed networking session 1
11:30-12:15	45 minute speed networking session 2
13:00-13:10	Welcome address by Clarion Gaming
13:10-13:30	Opening of the conference and welcome address by Kristian Jensen, Minister of Taxation, Denmark
13:30-14:05	Opening keynote: Paul B. Carroll, Co-Author of Billion Dollar Lessons - What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years
14:05-15:00	Industry pioneers’ panel: Lessons from industry's long-term insiders
15:00-15:25	Networking and refreshment break
15:25-16:45	Start-Up LaunchPad
16:45-17:00	Presentation by Bodog Network
17:00-20:00	Expo Opening Drinks Reception

Wed 16/09/09

09:00	EiG registration opens
10:00	Expo opens
10:00-11:15	Opening CEO industry leaders' panel discussion: Winning strategies in today's business environment
11:15-11:45	Networking and refreshment break in Expo hall
	Track one: Acquisition and retention	Track two: New markets - legal and business	Track three: Online marketing and affiliate focus
11:45-12:30	Strategic marketing panel discussion: Acquisition and/or retention?	Law and taxes in Europe: Pan-European legislation or state-level licensing	Google speaks: Best practice in Search Engine Marketing
12:30-13:00	Loyalty programmes: Making your customers return and spend more	Focus on Italy, Spain, France and Denmark: Legislation and taxation	Affiliates and operators: Optimising the relationship
13:00-13:30	Sponsorship case study: exploiting opportunities and business benefits		Video and viral marketing: enhancing your organic search
13:30-15:00	Lunch in Expo Hall
15:00-15:30	KYC 1: Adapting to new consumer demographics	USA in the spotlight: Does a new administration mark the end of UIGEA?	Emerging market player acquisition strategies
15:30-16:00	KYC 2: Consumer profiling tools and analytics	Legal proposition paper: European white listing	Social media: Optimising the effectiveness of social networks
16:00-16:30	KYC 3: Communicating your products and brands	Jurisdiction roundtables: Interactive discussions on legal and business opportunities in different jurisdictions worldwide Sponsored roundtables on topical issues Available to all EiG attendees (Expo and Conference)	How To Sell a ‘Massive’ Google dominating SEO Project To Your Board
16:30-17:30	Customer focus group: Hear direct feedback from players		One-to-one ‘site surgeries’ Direct feedback to improve the effectiveness of your website
17:30	End of Conference Day two
18:30	Expo closes
21:00-Late	Official EiG Party at Bar Nord

Thu 17/09/09

09:00	Registration Desk Opens Foyer
10:00	Expo opens
	Track one: Acquisition and retention - product differentiation	Track two: Convergence and new distribution channels
10:00	Innovation keynote: Quantifying the benefits of innovation	Mobile keynote: Handset revolution and user experience
10:30	Multiplayer and social games: Monetising the community	Mobile case study: How it’s really working
11:00	Networking and refreshment break in Expo hall
11:30	Innovation in the making: 20 minute case studies 3D/avatar gaming Live gambling & video streaming In-running betting Branded content	Mobile partnerships: Making mobile a success, finally Gambling as entertainment: Examining implications and business benefits of converging media and gaming brands B2B business models: Winning in an increasingly competitive B2B market
13:00	Closing panel discussion: Vision for 2012
13:45	Lunch break in Expo Hall
15:00	Close of EiG 2009