Detailed programme
Tue 15/09/09
| Time | Programme Item 1 |
|---|---|
| 10:00 |
EiG registration and welcome networking session in entrance hall |
| 10:30 |
45 minute speed networking session 1 |
| 11:30 |
45 minute speed networking session 2 |
| 13:00 |
Welcome address by Clarion Gaming |
| 13:10 |
Opening of the conference and welcome address
Moderator(s):
Speaker(s):
|
| 13:30 |
Opening keynote: Putting your business in a global contextPaul B.Carroll, Co-Author of Billion Dollar Lessons - What you can learn from the most inexcusable business failures in the last 25 years Sponsored by: BDO Stoy Hayward  Having analysed over 700 bankruptcies, Paul can certainly help you understand how failures occur and how to avoid them. You will be both inspired and entertained by Paul’s stories and anecdotes, which will leave you with lots to ponder
Moderator(s):
Speaker(s):
|
| 14:05 |
Industry pioneers’ panel discussionLessons from industry’s long-term insiders: Where we come from and where we are going Sponsored by: BDO Stoy Hayward Learn from the industry’s veterans and founders: make sure you are well equipped to face today’s tough business challenges. Hear them talk about:
Ask questions with your interactive handset.
Moderator(s):
Speaker(s):
|
| 15:00 |
Networking and refreshment break |
| 15:25 |
Start-Up LaunchPadAnnouncing LaunchPad start-upsSponsored by: BDO Stoy HaywardFour companies have been selected from over 10 qualifying applications to participate in the 2009 LaunchPad. They will pitch their innovative business ideas and stake their claim to being “the next big thing”. But will the experts agree? Each company will have 5 minutes to pitch their business proposition, covering important factors such as the difficulties of getting to a trading position, their USP and vision for the company, and what they hope to achieve in 2010. The Start-ups are: Tailorbet offers an automated, peer-to-peer service that allows customers to create customised bets on anything statistically quantifiable in sports, with or without odds, and will be presented by David McKenzie, its founder and president. USM is developing new casino software technology that will challenge current business models and offer an alternative to gaming operators. Based in Copenhagen, USM will be represented by the CEO, Kevin Mikkelsen, previously with PokerChamps, Betfair and the Malta Remote Gaming Council. Jacky Betting from Sweden is bringing a new proposition for sports pools with a strong social media context, and will be pitched by the Chairman, Stefan Mattsson. MasterGrinders is a French start-up developing an innovative, community-based, consumer facing affiliate platform for mass-multitable poker players and will be presented by its founder Stéphane Lecocq.
Moderator(s):
Speaker(s):
|
| 16:45 |
Bodog Network LaunchThe ultimate solutions to Rakeback problems Sponsored by: Bodog 
Speaker(s):
|
| 17:00 |
Expo Opening Drinks Reception |
| 20:00 |
End of Day One |
Wed 16/09/09
| Time | Programme Item 1 | Programme Item 2 | Programme Item 3 |
|---|---|---|---|
| 09:00 |
EiG registration opensExpo Opens 10:00
|
||
| 10:00 |
Opening CEO panel discussionState of the industry: Winning strategies in today’s business environment – hear CEOs of the leading operators speak Sponsored by: BDO Stoy Hayward The gambling industry claims to be recession-proof or at least recession-resistant, but is it really the case? Don’t miss out on this CEO panel discussion and find out:
Moderator(s):
Speaker(s):
|
||
| 11:15 |
Networking and refreshment break in Expo hall |
||
| 11:45 |
Track one - Acquisition and retentionSponsored By: INITIAL REWARDS  Strategic marketing panel discussion: Acquisition and/or retention – how are the marketing strategies evolving to address the market challenges? The operators have been spending millions on acquiring new customers, but with the economic slowdown and increasingly competitive market, they are getting more serious about their marketing ROI. Find out from the leading iGaming brands:
Moderator(s):
Speaker(s):
|
Track two - New markets - legal and businessSponsored By: Jeffrey Green Russell  Keynote panel discussion – Europe in the spotlight Pan-European legislation or country licensing? Defining the optimal and/or realistic regulatory and tax scenario for Europe Hear the main stakeholders discuss the regulatory model for the online gaming industry. Find out in particular:
Moderator(s):
Speaker(s):
|
Track three - Online marketing and affiliate focusIn association with GPWA Free to GPWA-certified affiliates. Registration available here Sponsored by: Income Access  Google speaks: Best practice in Search Engine Marketing Since October 2008, gambling ads have once again been welcomed by Google, a move widely applauded by the industry. Your online exposure opportunities are much higher now and James will tell you all about maximising them and thus acquiring loyal customers in a cost-effective and trackable way. Hear the best practice in online marketing from the unquestionable leader! Exclusively for EiG, the Google team has produced a White Paper on Online Gambling & Search. Click here to learn more and register for EiG to receive a full copy!
Moderator(s):
Speaker(s):
|
| 12:30 |
Track one - Acquisition and retentionSponsored By: INITIAL REWARDS Loyalty programme case study: Encouraging your customers to return and spend over and over again • Understand and set the objectives of your loyalty programmes • Can players be loyal at all? • Promotions and bonuses in loyalty programmes; what works best
Moderator(s):
Speaker(s):
|
Track two - New markets - legal and businessSponsored By: Jeffrey Green Russell Panel discussion: Focus on Italy, Spain, France and Denmark Legislation and taxation More and more markets in Europe are opening up to private operators. With so many changes, it’s crucial that you stay well informed.
Speaker(s):
|
Track three - Online marketing and affiliate focus
Speaker(s):
|
| 13:00 |
Track one - Acquisition and retentionSponsored By: INITIAL REWARDS Sponsorship case study: Examining the opportunities, value and business potential of sponsorship in the iGaming industry Find out how a sponsorship deal improved the bottom line for a leading operator brand:
Moderator(s):
Speaker(s):
|
Track three - Online marketing and affiliate focusSponsored by: Income Access Turning Visitors into Players: Using Video for Maximum Conversions
Everybody talks about the selling power of online video but few operators have mastered the art of converting visitors to players.
This session will review the story of operators like 888.com, Mansion, and William Hill, who are ahead of the curve for online video, making it a key part of their conversion strategy.The presentation will provide detailed examples of videos that have increased online conversions with an emphasis on what makes these videos so effective for the gaming industry.
Moderator(s):
Speaker(s):
|
|
| 13:30 |
Lunch break in the Expo Hall |
||
| 15:00 |
Track one - New markets - legal and businessSponsored By: INITIAL REWARDS KYC 1: How consumer demographics are changing and how to address those changing patterns in your product offer and marketing campaigns With online gaming ever shifting and entering the universe of mainstream entertainment, it is key to understand who your customers are and what they want.
Moderator(s):
Speaker(s):
|
Track two - New markets - legal and businessSponsored By: Jeffrey Green Russell Panel discussion: USA in the spotlight Does the new American administration mark the end of UIGEA? California, Florida, New Jersey and Nevada – almost every day we hear news about potential changes to US legislation.
Moderator(s):
Speaker(s):
|
Track three - Online marketing and affiliate focusSponsored by: Income Access Emerging market player acquisition strategies
Moderator(s):
Speaker(s):
|
| 15:30 |
Track one - Acquisition and retentionSponsored By: INITIAL REWARDS KYC 2: Designing and exploiting analytical tools to build consumers’ profiles, understand better their gaming habits and forecast their future behaviour Drive up your acquisition and retention figures by utilising customer information to stimulate users to play more and more:
Moderator(s):
Speaker(s):
|
Track two - New markets - legal and businessSponsored By: Jeffrey Green Russell Legal proposition paper: Pan-European white lists We have asked the industry’s leading lawyers representing different European markets to draft a proposition paper on regulatory criteria for the EU level white listings, which has been subject to consultations with industry participants. The conclusions of this fresh, never-heard-before initiative will be presented to you and subject to further discussion with the audience.
Speaker(s):
|
Track three - Online marketing and affiliate focusSponsored by: Income Access Social media: Optimising the effectiveness of social media networks, including twitter and facabook
Moderator(s):
Speaker(s):
|
| 16:00 |
Track one - Acquisition and retentionSponsored By: INITIAL REWARDS KYC 3: Communicating your products and brands Having an innovative product is just half way to success. It is key that you communicate that correctly to your customers. Hear how Betsson and Betclick communicate with their customers:
Moderator(s):
Speaker(s):
|
Track two - New markets - legal and businessSponsored By: Jeffrey Green Russell Jurisdictions and topical roundtables: open to all EiG attendees: both conference and expo only This is your unique chance to get down to details. The roundtable format allows full interaction with other participants in a more relaxed way so make sure you maximise your time to find out all you need to know about the topics that most concern you. EiG will hold roundtables on: Law and business in different jurisdictions worldwide Legal issues will be touched upon alongside critical business topics: - Understand the legal landscape; update on open infringement cases, compliance and licensing - Assess the business environment for your operations; competition landscape for poker, casino, sports betting and bingo - Get your strategy right; how to captivate the LOCAL market and what sectors are the most profitable Operator-solution providers topical roundtables Hosted by a sponsoring company, these roundtables will allow solution providers to discuss other critical topics that involve high level of business interaction with operators. - Payments in emerging markets – understand diverse solutions for secure payments in new lucrative markets Led by EntroPay - Fraud, security and anti-money laundering (AML) – create a secure and trusted gaming experience for both your company and the player Led by iovation - M&A/Consolidation – prepare your business for imminent market consolidation Led by McQueen Limited To sign up for a specific roundtable, please visit the EiG Network (available to registered attendees only) or email ewa.bakun@clariongaming.com.
Speaker(s):
|
Track three - Online marketing and affiliate focusSponsored by: Income Access  How To Sell a ‘Massive’ Google Dominating SEO Project To Your Board Selling SEO to internal stakeholders is often challenging. This workshop is designed to demystify natural search marketing and reduce the process of “selling-in SEO” to a simple commercial decision with clear revenue objectives, ROI expectations, deliverables and KPIs.
Moderator(s):
Speaker(s):
|
| 16:30 |
Track three - Online marketing and affiliate focusSponsored by: Income Access One-to-one 'site surgeries' Direct feedback to improve the effectiveness of your website Sponsored by: Stickyeyes  Get specific advice for your website during this session with SEO and web gurus. They will offer ways to improve the sites of affiliates and operators who submit their site for the Webmaster Surgery. Email Ewa at ewa.bakun@clariongaming.com to submit your site and get fantastic FREE SEO advice!
Moderator(s):
Speaker(s):
|
||
| 16:40 |
Track one - Acquisition and retentionSponsored By: INITIAL REWARDS Customer focus group With so much focus given to operators’ customer facing strategies in the previous sessions, it is time we turned to the customers themselves for feedback on their experience of iGaming.
Moderator(s):
|
||
| 17:30 |
End of Conference Day One |
||
| 18:30 |
Expo closes |
||
| 21:00 |
Official EiG Party |
Thu 17/09/09
| Time | Programme Item 2 | Programme Item 3 |
|---|---|---|
| 09:00 |
Registration Desk Opens10:00 Expo opens |
|
| 10:00 |
Track One: Acquisition and retention - product differentiationInnovation keynote: Quantifying the benefits of innovation within your proposition You have an idea for a new product, but how do you know that this is IT?
Moderator(s):
Speaker(s):
|
Track two: Convergence and new distribution channelsSponsored by: HoGaming  Mobile keynote: Handset revolution and user experience User experience has, so far, been one of the inhibitors in exploiting mobile channel in gambling. With advancements in handsets, service platforms and enablers it is no longer the case. Find out from a world leading expert, the creator of Nokia Series 60 user interface, how to make your customer interfaces user friendly:
Moderator(s):
Speaker(s):
|
| 10:30 |
Track One: Acquisition and retention - product differentiationMultiplayer and social games: Monetising the communities The social element of games such as poker or bingo is obvious, and has already been exploited by application developers on social networks such as Facebook or MySpace. What can the gambling industry get out of this trend?
Moderator(s):
Speaker(s):
|
Track two: Convergence and new distribution channelsSponsored by: HoGaming Business benefits and challenges in launching and offering iGaming products over mobile – case study
Moderator(s):
Speaker(s):
|
| 11:00 |
Networking and refreshment break in Expo hall |
|
| 11:30 |
Track One: Acquisition and retention – product differentiation3D/avatar gaming The enhanced graphics make players feel like they are in the game themselves. Does the “second life” feeling make them spend real money too?
Moderator(s):
Speaker(s):
|
Track two: Convergence and new distribution channelsSponsored by: HoGaming Marketing mobile Learn to market gaming via mobile channels. This session will discuss
Moderator(s):
Speaker(s):
|
| 11:50 |
Track One: Acquisition and retention – product differentiationLive gambling & video streaming Consumers, nowadays used to being bombarded with images, want the same when gambling. Streaming technology can give it to them, whether it’s in the casino, poker room, football stadium or racing track. How exciting can this be for operators?
Moderator(s):
Speaker(s):
|
|
| 12:00 |
Track two: Convergence and new distribution channelsSponsored by: HoGaming Gambling as mainstream entertainment – examining implications and benefits of converging gaming and media brands
Moderator(s):
Speaker(s):
|
|
| 12:10 |
Track One: Acquisition and retention – product differentiationIn-running betting How much more can you make out of bets placed when the game is on? In-running gaming gets the sports betting industry excited. How easy/hard is it to make it a success?
Moderator(s):
Speaker(s):
|
|
| 12:30 |
Track One: Acquisition and retention – product differentiationBranded content No doubt themed gaming works, but what brands are the most sustainable and where is this trend heading?
Moderator(s):
Speaker(s):
|
Track two: Convergence and new distribution channelsSponsored by: HoGaming Winning customers in an increasingly competitive B2B marketplace
Moderator(s):
Speaker(s):
|
| 13:00 |
Closing panel discussion: Vision for 2012Hotly tipped consolidation activity in the sector is making everyone wonder where we will all be in a couple of years. This interactive panel discussion will attempt to draw conclusions from the three day conference deliberations and look into the future of the industry.
Moderator(s):
Speaker(s):
|
|
| 13:45 |
Lunch break in Expo Hall |
|
| 15:00 |
Close of EiG 2009 |
